Wednesday, November 5, 2008

Five Lessons Learned for 2012

1. Get lots of small donations.

2. You don't need to be as specific as Bill Clinton was. You can run a whole election being general, giving good speeches, and win.

3. Stay poised and presidential, gracious. You don't need to go negative to win.

4. Endorsements do count. Line them up early (Kennedy) and late (Powell).

5. You don't need to be a moderate to win. You can be an extremist and have lots of past baggage, as long as you downplay it.

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