All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.
Thus, what is of supreme importance in war is to attack the enemy's strategy.
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.
Opportunities multiply as they are seized.
A leader leads by example not by force.
Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.
The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.
Bestow rewards without respect to customary practice; publish orders without respect to precedent. Thus you may employ the entire army as you would one man.
If you know others and know yourself, you will not be imperiled in a hundred battles; if you do not know others but know yourself, you win one and lose one
The ultimate in disposing one's troops is to be without ascertainable shape. Then the most penetrating spies cannot pry in nor can the wise lay plans against you.
The best victory is when the opponent surrenders of its own accord before there are any actual hostilities... It is best to win without fighting.
What is essential in war is victory, not prolonged operations.
It is best to keep one’s own state intact; to crush the enemy’s state is only second best.
Build your opponent a golden bridge to retreat across.
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